CRM and Analytics Manager

Posted 9 days agoExpires in 6 days
Hybrid - remote working and London
£39,289 - £42,246 per year, after probation

Our aim is for everyone in the National Church Institutions (NCIs) to feel that they belong, and are valued for who they are and what they contribute. Together, our people contribute in different ways towards our common purpose, whichever NCI they work in and whatever their background.

The Church’s digital team was established in October 2016 and, over the last four years, has worked with colleagues across the Church to transform the digital presence for the better and reach and engage millions of Christians and people exploring their faith. Major areas of focus include providing resources and materials during the ongoing coronavirus pandemic; continuing development and maintaining the national websites; co-developing major Christian campaigns at Advent, Christmas, Lent and Easter; overseeing a social media and website training programme with thousands of churches; and developing innovative products like the Alexa skill.

The Church has been recognised for its work in this area by winning a large number of national awards.

The Digital Team also works to support the implementation of the Church of England’s Vision and Strategy priorities, seeking to create a younger, more diverse Church.

Within the past 12 months the Digital Team has begun an innovative programme to help provide a more connected view of all those the Church interacts with. As part of this Salesforce CRM and Salesforce Marketing Cloud have been implemented to enable the rapid development of new and exciting platforms and services that teams within the Church can use to expand their reach and growing their digital capabilities.

As CRM and Analytics Manager, you will be a key player in this innovation going forward and have responsibility for the day to day management of our CRM platform. You will work closely with colleagues across the national office in Westminster, Lambeth Palace and Bishopthorpe Palace to help deliver the core priorities of the digital team to: grow people’s Christian faith, bring people to faith and share the common good work of the Church.

You will work closely with the Website and Apps Manager to maintain the Church of England’s national digital platforms. You will liaise with the agencies who maintain and support our CRM platform, as well as developing the roadmap for functional releases and bug fixes.

You will provide analytical insights on behalf of the departments across Church House from across our digital platforms and use this data to help the digital team improve the reach and engagement of its campaigns throughout the year.

We are taking a flexible approach to work, with many colleagues opting for a hybrid approach to their working week, with a mixture of home and office-based working. Further details will be discussed at interview. We are open to flexible or part time working for this role.

For an informal conversation please

We would like to hear from you if you have the ability, motivation and commitment to give to this opportunity and the requirements explained below.

The Church of England is for everyone, and we want to reflect the diversity of the community the Church serves across the whole country. Therefore, while of course we welcome all applications from interested and suitably experienced people, we would particularly welcome applicants from UK Minority Ethnic Backgrounds.

We offer a unique environment with opportunities for continuous learning, generous annual leave for work life balance, season ticket loans and a range of benefits including discounted entry to attractions and what we feel is a market leading package when it comes to our pension scheme.

The Role

  • Running the CRM platform, Salesforce, acting as the in-house expert to colleagues.
  • Oversee and implement our Digital Marketing Tool, Salesforce Marketing Cloud. This includes training for colleagues and management of the platform.
  • Developing a long-term roadmap to develop the CRM platform, alongside our existing systems and apps.
  • Managing the agency responsible for our CRM. This includes large development work, bug fixes, support and maintenance.
  • Responsible for championing our multi-channel approach and identifying the opportunities a CRM system offers the Church of England.
  • Offer CRM consultancy to teams across the NCIs and act as a project manager for development.
  • Collaborate with internal stakeholders in an effort to develop and launch suitable digital marketing initiatives.
  • Provide insight on analytics for our campaigns from across the Church of England’s digital platforms, using both in-platform tools and tailored reporting. This analysis will inform the work of the wider Digital Team, as well being shared with relevant colleagues.
  • Work with the Data Team to ensure digital analytics are fed into national reports and available to inform the work and thinking of colleagues.
  • Supporting campaigns undertaken by the Digital team and others in the NCIs.
  • Supporting the NCIs with content curation to maintain a consistent visual experience across Church of England platforms.
  • Keeping up to date with current trends and developments and ensure we remain timely and current in our use of digital and social media.
  • Network proactively with external organisations, forums and stakeholders.

The Requirements



  • Ability to train teams and individuals on digital solutions.
  • Good stakeholder management.
  • Build consensus and positive relationships within and across departments.
  • Good problem-solving skills.
  • Attention to detail and process.
  • Ability to manage multiple workstreams within a larger project.
  • Experience of large, complex Content Management Systems.
  • Experience of large, complex Customer Relationship Management systems.


  • A successful record in delivering and running digital projects.
  • Experience on email campaign tools.
  • Experience of CRM within a Sales or Communications Team.
  • Technical understanding of running a CRM, preferably using Salesforce.
  • An awareness and understanding of the Christian faith.

Personal Attributes:

  • An interest in bringing more people to faith in Jesus Christ and deepening people’s faith.


  • Able to travel within England and attend meetings away from London.



  • Knowledge of HTML and CSS.
  • Experience of Salesforce CRM.
  • Experience of Salesforce Marketing Cloud.

We in the National Church Institutions support the mission and ministries of the Church all over England. We work with parishes, dioceses (regional offices), schools, other ministries and our partners at a national and international level.

Excellence, Respect, Integrity

We follow these three values in everything we do, whether we are of Christian faith, another faith or no faith. To learn more about working for National Church Institutions and our benefits, please click here

As a Disability Confident Leader, we actively look to attract, recruit and retain those of you who are disabled.

As a member of the Armed Forces Covenant, we welcome applications from those of you who have served in our Armed Forces and their families.

We are committed to being an equal opportunities employer and to ensuring that everyone, job applicants, customers and other people with whom we deal, are treated fairly and not subject to discrimination. We will do whatever is necessary to provide genuine equality of opportunity. We continuously review our policies and processes to support our aim to create a workforce as diverse as the nation the Church of England serves.