Communications, Marketing & Digital Officer

This job has now expired
Wakefield
Permanent
£24,470

The cathedral has secured a grant from the Church Commissioners’ Cathedrals Sustainability Fund to support a new posts of a Communications, Marketing & Digital Officer is a key post within the cathedral and will work across departments and liaise with internal and external stakeholders. They will identify key messages for a wide range of audiences and the most effective ways of communicating with them using a variety of media (digital, social and print) to build, develop and enhance the cathedral’ s ministry and outreach.

The Communications, Marketing & Digital Officer will be directly responsible to the Chief Operating Officer.

The post is accountable to the Dean for all matters relating to the terms and conditions of employment.

Please apply via the attached application form and not through Pathways.

Principal Duties

PR / Communications

  • Co-ordinate all communications activities within the cathedral.
  • Design, produce and distribute high-quality written and printed promotional material for a variety of audiences.
  • Liaise with the diocesan communications team, feeding information into the diocesan clergy mailing and website.
  • Produce and circulate press releases and be first port-of-call for media enquiries.
  • Develop and maintain the cathedral’s relationship with local media: press, radio and TV.
  • Commission photographs and videos for the cathedral, and maintain a database of images and films.
  • Hold responsibility for the publicity on the screens inside the cathedral.
  • With the Senior Management Team, create short, medium and long-term PR campaigns as required for specific projects.
  • Assist the Senior Management Team with the creation, development and implementation of a cathedral brand and style guide for its communications.

Social media

  • Be responsible for the cathedral’s website, keeping content fresh and engaging.
  • Be responsible for the co-ordination and maintenance of the cathedral’s social media presence, producing or commissioning inspiring posts to reflect the cathedral’s activities and delivering an ongoing programme of social media activity.

Digital

  • Working with the SMT, assist with the development of the cathedral’s digital ministry and outreach.
  • Creating digital output – for example, producing and editing video and sound recordings - for the cathedral, communicating stories and key messages to target audiences through a variety of digital media.

Marketing

  • Promote Wakefield Cathedral as a place of worship and pilgrimage, and with its facilities, an events venue, a visitor attraction, a resource for city and diocese and a place of music, education and learning.
  • Develop marketing campaigns in response to requirements.
  • Promote internal and external events.

General

  • Provide written updates and evaluation reports as requested by SMT, Chapter and funders on the cathedral’s PR, Communications, Marketing, Digital and Social Media activity.

Please apply via the attached application form and not through Pathways.

Person Specification

Criteria

Essential

Desirable

Qualifications

  • Educated to degree level (or equivalent)
  • Relevant professional marketing / comms/PR qualification

Experience

  • Extensive recent practical communications experience, including design and PR
  • Experience of communicating with a variety of audiences
  • Designing of adverts and publicity materials
  • Use of social media platforms as communication tools
  • Writing copy for websites and publications
  • Writing reports for presentation at board level
  • Experience of video and sound recording and editing
  • Working in a not-for-profit or charitable organisation

Skills

  • Excellent IT skills
  • Excellent verbal and written communication skills
  • Good photography skills

Knowledge

  • Excellent working knowledge of social media
  • Good working knowledge of design packages (Publisher, Adobe etc)
  • Good working knowledge of databases
  • Knowledge of implementing communication strategies
  • Have a good understanding of the structure and nature of the Church of England

Personal attributes

  • Ability to work collaboratively and successfully with a wide range of colleagues and stakeholders
  • Ability to think creatively and problem-solve
  • Ability to perform well in a busy environment
  • Adaptable and flexible approach to working hours

The Cathedral

The Cathedral stands on the site of a Saxon church in the centre of Wakefield. Evidence of the Saxon building was discovered in 1900 when extensions to the east end of the building were made. In 1090, King William II gave the church and land in Wakefield to Lewes Priory in Sussex and shortly after that a Norman church was built.

The present building was mainly constructed during the 14th and 15th centuries in the Perpendicular style. The 15th century spire is 247 feet (75 m) tall and is the highest spire in Yorkshire. Up to the 16th century, the church was known by the Anglo Saxon All Hallows and after the Reformation changed to All Saints.

The building was restored during the 19th century by George Gilbert Scott, with the stained glass windows being created by Charles Eamer Kempe. In 1888, the Diocese of Wakefield was founded and All Saints church became the Cathedral for the new diocese. In 2014, the diocese of Wakefield joined with the dioceses of Ripon & Leeds and Bradford to create the Diocese of Leeds. The three cathedrals of Bradford, Ripon and Wakefield equally serve this new diocese.

Since 2013, the cathedral has undergone two major programmes of restoration and redevelopment. £6 million has been spent and the building has been transformed from top to bottom and end to end. It has been the most extensive and thorough restoration programme undertaken by any cathedral in modern times. The final phase of the redevelopment, to create a new Song School for the choir, new facilities for visitors and the cathedral community and refurbishment of the Cathedral offices, is in its early stages and we hope to begin work on this final, exciting stage of the building’s development in the next 12 – 18 months.

The cathedral is currently emerging following a period of ‘shut-down’ due to the ongoing Covid-19 pandemic. This period of closure has inevitably led to a severe curtailment of our normal activities and subsequently, a loss of income. Chapter is committed to rebuilding and revitalising the cathedral’s outreach and ministry and this process is currently under way. We are empowered and strengthened in our commitment to building up the people of God. We seek to serve the wider community, and to grow our congregations in numbers and depth.