National Digital Giving Manager

This job has now expired
Fixed Term Full Time
£38,331 rising to £41,216 (London based)

Voluntary Income in The Church of England is over £800M a year, and funds most of the church’s mission and ministry. The Church of England has adopted a National Giving Strategy for 2020-2025 that will invest in different ways to encourage giving within its churches.

With the reduction in the use of cash within wider society, churches need to be equipped to take contactless donations so that people can continue to give in ways they like. More importantly, churches need to be trained in how to use contactless solutions effectively, learning and applying good practice so that as many churches as possible benefit from this investment.

As National Digital Giving Manager, you will manage the implementation of our plan to enable 50% of churches to have and use effectively contactless equipment. Currently approximately 10% of churches have some capacity for people to give contactlessly.  In addition, you will be responsible for promoting and facilitating other forms of digital giving such as online, QR code, text etc. This post involves close liaison with Diocesan Giving Advisors who will deliver training at Deanery level to any church that receives the contactless equipment and play a critical role in promoting good practice in all forms of giving with parishes and benefices.

To be successful, you will need experience of delivering training and complex projects successfully and of encouraging giving in a paid or voluntary capacity. With strong analytical and data management skills and confident in the use of digital media for training and guidance, you will be comfortable communicating to all audiences with a high degree of sensitivity and discretion.

Due to the specialist nature of the roles within the Giving team, training will be provided to successful candidates to enable them to carry out their role confidently.

We are a dispersed team and have a very flexible approach when it comes to working locations. In light of Covid-19, all team members are currently based at home. As a National Team we work throughout the dioceses and predominantly use online platforms to meet and train colleagues and parishes. However the willingness for some travel throughout England and Wales and work occasional weekends may be required from 2021 onwards.

Salary £38,331 p.a.- £41,216 p.a. (London based), £35,730 p.a.- £38,419 p.a. (Outer London).

This is a fixed term contact expected to last for 3 years.

Interviews are expected to be held w/c 10th August 2020 remotely using Zoom.

In return we offer a unique environment with opportunities for continuous learning, generous annual leave for work life balance, season ticket loans and a range of benefits including discounted entry to attractions and what we feel is a market leading package when it comes to our pension scheme.

Develop training materials

Creating training materials, and training diocesan giving advisors in how to use them, so they can deliver training to all churches that are given contactless equipment and other means of digital giving.

This includes:

  • Build on the recently successful national online giving campaign and use of short animation films to communicate good giving practice.
  • Identifying dioceses with good practice, and work with them to develop training materials that can be delivered effectively at a deanery level or equivalent.
  • Work closely with the Generous Giving Training Manager to ensure all online training sits within the training programme developed for clergy and laity.
  • Work closely with the Marketing Manager to develop high quality materials for dioceses to use for contactless training.
  • Develop with the Marketing Manager online resources to support the localised training programme.
  • Create means for evaluating impact of training in short, medium and long term on use of contactless giving within the churches who participate in the training, and regularly report on this evaluation to the national team.
  • Develop with the Marketing Manager training materials for other forms of digital giving, including online, QR code, ACNY, text giving etc.

Project Management of the roll out of Priority 2 for contactless giving

Manage relationship with suppliers and service providers, promote scheme through diocesan giving advisors with the assistance of the Marketing Manager.

This includes:

  • Work with the suppliers to ensure effective and timely supply of the equipment to churches, and regular monitoring processes to ensure equipment is working effectively.
  • Identify dioceses with the potential to be early adopters of Priority 2, and work closely with them to support the roll out, and incorporate what has been learned through this process into the wider national roll out.
  • Develop strong and effective working relationships with the diocesan giving advisors, working with them to create a roll out of Priority 2 that reflects their particular context.
  • Work closely with the Marketing Manager to create a communications strategy to promote Priority 2 within dioceses and parishes, and to showcase good practice and case studies that show impact.

Data management and reporting

Devise and implement data recording processes and analyse and report on data so that the impact of the scheme on church finances can be assessed, and good practice identified and promoted.

This Includes:

  • Create reporting processes so the take up of Priority 2 can be assessed.
  • Develop regular monthly reports for dioceses so they can see take up and financial impact within their dioceses, and how this compares to other dioceses.
  • Work with diocesan colleagues and colleagues in the Research & Statistics team to create reports which show the impact of Priority 2 on overall church finances.
  • Produce reports for governance bodies on the financial impact of Priority 2, and the expected draw down of funds for its implantation.
  • Develop reporting for the wider take up of digital giving, including other forms such as online giving, QR code giving, ACNY etc. and identify new opportunities for digital giving as they emerge.

The Requirements


This is an unusual role, and success will require a wide combination of skills. The combination of experiences is not prescribed, but may include:


  • Experience of encouraging giving in a paid or voluntary capacity 
  • Experience of creating training resources and delivering training


  • Experience of encouraging digital giving 
  • Experience of data analysis and reporting
  • Experience of working within the Church sector, either in a paid or voluntary capacity, ideally in relation to giving or church finances

Competencies required

  • Excellent project manager with proven experience of delivering complex projects successfully
  • The ability to think strategically as this role will assist with delivering the new National Giving Strategy, and the post holder will need to engage with dioceses to ensure that giving is a strategic priority for them
  • Good inter-personal skills, as this work requires a high degree of sensitivity and discretion
  • An ethical approach, with practice that is entirely consistent with the Christian faith and abides by all relevant legislation (including the Code of Fundraising practice)
  • Good leadership and influencing skills
  • Creativity and innovation
  • Good at working within a diverse and dispersed team
  • Effective written and oral communication, especially in presenting to large groups
  • Use of digital media, for training and guidance
  • Proven educator, able to evidence learning through training given in the past
  • Ability to manage time effectively, prioritising tasks and ensuring deadlines are met
  • Strong analytical and data management skills
  • Very strong self-motivator and initiator as the job requires an ability to work unsupervised
  • Strong administrative skills, including knowledge and experience of using Microsoft Office effectively.


  • Educated to degree level or equivalent
  • Professional Qualification is desirable. Membership of the Institute of Fundraising will be provided for the successful candidate.


Success in the role demands good understanding of devolved nature of the Church of England, and the ability to work effectively across it.  The post-holder will be expected to develop material and presentations on how generosity is intrinsic to the living out of the Christian faith.

In light of Covid-19, the role will be based at home with the majority of training being developed and delivered online. From 2021 onwards, the role will be reviewed, and will probably require some travel throughout England. It may also require occasional work on weekends. If the postholder is not based in Church House, they will need to attend some meetings and training centrally, and so must be willing to travel as required.

We in the National Church Institutions support the mission and ministries of the Church all over England. We work with parishes, dioceses (regional offices), schools, other ministries and our partners at a national and international level.

Excellence, Respect, Integrity

We follow these three values in everything we do, whether we are of Christian faith, another faith or no faith. To learn more about working for National Church Institutions and our benefits, please click here

As we are a member of the Armed Forces Covenant, we welcome applications from those of you who have served in our Armed Forces and their families.

We are committed to building a culturally diverse workforce. As part of this commitment, we welcome applications from people, regardless of their background. As a Disability Confident committed employer, it is important to note that there may be occasions where it is not practical or appropriate to interview all disabled applicants who meet the minimum criteria* due to high volume. We limit the amount of interviews conducted to five applicants per open post we advertise. 

*Where applicable depending on post requirements.