St Paul's Cathedral - Audience Development Officer

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St Pauls draws together a very diverse set of activities, projections and aspirations. It is the Cathedral of the Diocese of London and the seat of its Bishop, a national church and an international spiritual focus, a space for worship and holiness, a place of debate and challenge, an icon of resilience in the face of adversity, an architectural heritage centre, a partner in the City of London, and a commercial enterprise. In addition to holding four services every day (five on Sundays), St Pauls is open for sight-seeing six days a week, and in 2018 welcomed over 850,000 paying visitors.

To play a pivotal role in delivering an improved and enhanced visitor offer, and thereby driving an increase in the number and diversity of visitors to the Cathedral and its events and activities. This will be achieved by gathering and reporting on market intelligence, supporting and driving the planning, development, scheduling, coordination, marketing, implementation and evaluation of a new and on-going programme of events. The Canon Treasurer is the Chapter member with responsibility for this area of work.

Under the direction of the Director of Visitor Engagement:

  • To develop, produce, manage and drive a framework for programme development and delivery.
  • Programme coordination to bring together St. Pauls producing and support departments, to gather ideas, enable creative alignment across departments, and coordinate and schedule the delivery of activities, sharing this with Chapter and other interested parties.
  • To manage the programme in line with the developed framework (see above) and project management principles; planning, implementing and monitoring project deliverables, goals, milestones and communications.
  • To develop recommendations and business cases to Chapter in support of proposed activities and events, making sure that appropriate budgets are set, all relevant colleagues are consulted and engaged, and that a proper evaluation is planned from the outset.
  • To analyse visitor data, producing regular and ad hoc management information to suit users needs.
  • To run focus groups to better understand visitors needs and interests. Collating and reporting on the outcomes to help inform programming content.
  • In conjunction with the Marketing team, complete an audience segmentation study to better understand who the Cathedrals existing and potential audiences are.
  • To evaluate and report on visitor feedback.
  • Market Research to gather and analyse key market information to find synergies with and opportunities for collaboration with other organisations and communities.
  • To ensure that all projects are completed on time, in accordance with the approved project plan and within budget.
  • To evaluate and report on delivered activities.

Any other appropriate duties that the line manager, senior management or Chapter may request from time-to-time.

The successful candidate will:


  • Have excellent demonstrable project and programme management skills.
  • Be able to demonstrate strong organisational, presentation, and customer service skills.
  • Be able to demonstrate excellent numerical and analytical skills and have experience of analysing data to provide useful and relevant information.
  • Have an innovative approach, an enquiring mind and be willing to try new things, learning lessons and continually improving.
  • Have the confidence to communicate effectively with team members across the organisation using excellent oral communication, persuasion and influencing skills.
  • Have the ability to initiate, develop and maintain highly effective working relationships with internal and external contacts.
  • Have a good understanding of the visitor attraction sector and the challenges involved in delivering an excellent visitor experience.


  • Hold a project management qualification.
  • Have a creative flair and experience of marketing in a comparable business setting.
  • Have experience of bringing together diverse teams of people to deliver coordinated activities.
  • Experienced in the management or development of programmes in a comparable heritage setting.

The successful candidate will be in sympathy with, and in their work support, the Christian aims and mission of St Pauls Cathedral.

Applicants must have the right to work in the UK.

Our Mission Statement

St Pauls Cathedral seeks to enable people in all their diversity to encounter the transforming presence of God in Jesus Christ.

Our Vision

  • St Pauls is seen primarily as a living Christian Church
  • We will be a centre for welcome, worship and learning, and though our care and imagination, will inspire successive generations to engage with the richness of the Christian faith and its heritage.
  • Working with the Bishop and Diocese of London and the wider Church, we will be a spiritual focus for people across London, the nation and a broader international audience.
  • Our work will promote dignity and justice for everyone.

Our Values

Welcome -we all offer a warm inclusive welcome to everyone: our colleagues, volunteers and each and every visitor

Responsible - we are all responsible for each other and for part of the whole of the Cathedrals work, not the whole of a part

Effective - we are professional and do what we say we are going to do

Nourish we have a learning culture, not a blame culture