Digital Communications Officer
We are seeking a communications professional to help churches grow by equipping them to engage confidently with their communities through digital and social media.
The role is a new three-year post that is part of the Communications function of the diocese. It will transform parish outreach by helping churches create communications strategies that deliver on their mission action plans.
Drawing on diocesan brand values and the visual identity of ‘Church for a different world’, the post holder will encourage churches to be outward looking and proactive. S/he will provide advice and training and give parishes the skills, confidence and tools to engage better with existing members, local networks and neighbours.
Closing Date: Monday, 5th March 2018 at 5.00pm
Interview Date: Friday, 16th March 2018
All applications for this post must be made on our own application form. A complete application pack is available at: www.manchester.anglican.org/lay-vacancies
We will not be accepting applications through Pathways for this post. Please submit completed application forms to: firstname.lastname@example.org
The role of Digital Communications Officer is to help parishes and deaneries grow by equipping them to engage confidently with their communities through digital and social media. The post holder will also contribute to wider work maintaining the Diocesan digital presence.
The post holder will have the skills and knowledge to work alongside parishes to design a communications strategy that will support their Mission Action Plans. As well as working with them on the plan and concept, the post holder will help them bring the plan to life by providing training and advice to clergy and lay people.
The starting point of the role will be the Fit for Mission programme, ensuring that the diocese maintains a worshipping, growing and transforming Christian presence at the heart of every community. Drawing on diocesan brand values and the visual identity of ‘Church for a different world’, the post holder will equip parishes produce high-quality, imaginative communications that engage with people in their local area.
Content would include eye-catching photography, short videos and stories that demonstrate the diversity and interest of the life of local Christian communities and encourage people to be part of it.
The successful candidate will also work with the diocesan communications team to create a streamlined approach to social and digital media for the diocese. S/he will help manage diocesan digital and social channels and advise on new areas of opportunity for engagement.
S/he will provide reports on analytics to help shape the focus of diocesan digital communications
This is a full-time post working for the Diocese of Manchester. This is an office based role but will involve considerable travel throughout the Diocese to attend meetings, coach parish clergy, lay people, and employees. They will deliver training at various locations. This will include significant evening and weekend working for which time off in lieu will be given.
The post is line managed by the Communications and Events Manager.
- Support parishes and deaneries in doing a communications audit
- Work with individual parishes, deaneries, or clusters of parishes to develop a communications strategy that supports the Mission Action Plan
- Advise on turning the strategy into action through effective use of digital and social media that engages with the wider community
- Provide social media training and advice to clergy, laity and parishes
- Provide advice on generating content and using an appropriate tone of voice for digital communications
- Monitor the impact of communications and provide ongoing support and advice
- Generate digital content, podcasts, video and infographics to support the diocesan vision of being a worshipping, growing and transforming Christian presence at the heart of every community
- Help maintain diocesan digital and social channels, sharing in evening and weekend cover as necessary
- Provide regular analytics reports on diocesan channels and update the Communications team on new digital and social media trends and developments
The Ideal Candidate
- Experience of managing, designing and developing websites and web content
- Experience of planning, coordinating and producing effective and creative digital communications for a variety of audiences
- Experience of producing videos and podcasts and sharing on digital and social media
- Experience of creating engaging designs using one or more of the following: Photoshop, Illustrator, Microsoft Publisher
Knowledge and Skills
- Ability to help an organisation identify and shape key messages and identity
- Ability to work with a small organisation to develop a communications strategy
- Ability to create maximum engagement through various media and good interpersonal skills
- Ability to design and facilitate Focus Groups to shape communication plans or as part of the plan, such as consultation events
- Ability to create digital content including graphics, podcasts, video
- Ability to create meaningful reports from analytics data that help shape future work
- Good written skills and the ability to turn complex information into a user-friendly format
- Ability to devise and deliver training and workshops for a range of audiences
- Ability to work in a coaching / mentoring style and an appreciation of the constraints of parish resources, both financial and human, in terms of what can be realistically expected and achieved.
- An understanding of confidentiality issues and the use of discretion
- An understanding of media law including safeguarding implications and data protection
- Actively promote inclusion and diversity
- Someone at ease with the diversity of the Church of England. Sympathy with the aims and values of the Church of England.
- Ability to work on multiple projects at the same time and manage own workload effectively
- Ability to work flexibly, including evenings and weekends
- Willingness to travel to meetings
- Full driving licence and use of own car for work purposes
The Diocese of Manchester is the Church of England in Bolton, Bury, Leigh, Manchester, Oldham, Rochdale, Salford, and parts of Rossendale, Stockport, Tameside and Trafford. To find out more about the unique make-up of the diocese and its diverse activities, visit the website: www.manchester.anglican.org